2004 - 2007 I was working at The OC in Pyrmont. Leaving the role of Head of Art at BBDO [KL] Malaysia to work with Phil Shearer was a big decision. One that has taught me a lot about working both at a start-up and a truly through the line agency. John Ford is a very driven man and I have a lot of respect for him as an entrepreneur/employer.
This interactive version of a Direct Mail book, was part of an ambitious and brave integrated campaign designed to generate new business for the agency. In the 16 months since it launched new business at the agency has gone ballistic - exactly as John envisioned. It also earned the agency a Bronze at ADMA 2005.
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