The ONE CENTRE multi-sensory book

2004 - 2007 I was working at The OC in Pyrmont. Leaving the role of Head of Art at BBDO [KL] Malaysia to work with Phil Shearer was a big decision. One that has taught me a lot about working both at a start-up and a truly through the line agency. John Ford is a very driven man and I have a lot of respect for him as an entrepreneur/employer.

This interactive version of a Direct Mail book, was part of an ambitious and brave integrated campaign designed to generate new business for the agency. In the 16 months since it launched new business at the agency has gone ballistic - exactly as John envisioned. It also earned the agency a Bronze at ADMA 2005.

DROP mfg

Oli and Mer at DROP really made me feel at home. We developed a range of communications for their patented "RETRACTABLE" backpacks and pocket system - then took the whole enchilada down to San Diego for the ASR trade show. The backpacks and gloves rocked, the kids came in the hundreds and a core brand started to step right.



POSTER concept.


PRINT concept.


Illustration work for print comms.


TEAM SKATE DECK concept.

EON Magazine with a shout out to Australian INFRONT

Via the INFRONT site I submitted some illustrations based on cyber terrorism. They were picked up by EON which was a tidy little design mag. While the stickered-up mac, featured in the artwork, is still alive and kickin it at some grommets house in North Narrabeen.

BELGAUS has a pose

I'd be 33.3% of the BELGAUS colaboration equation, holding it down at the AUS end of the conspiracy -we have both seasons covered symaltaneously. The 514 connection is seriously multiplying while the AU is about to add some fresh talent also - stay tuned for more pyro action.

2000 Snaps