File under 'true consumer insights,' or - what happened to me when I moved overseas.
Copy and typography for Millers Self-storage.
Note: Names have not been changed to protect individuals.
Typography for Cold Power.
This won me an Australian Writers and Art Directors Award for Typography design.
Concept by Pete B and Shaun at Y&R.
Concept by Pete B and Shaun at Y&R.
At the intersection of art and commerce, calmly sits Andy Warhol's Soup can.
And when the
service I'm selling is called Brand Detonation ie: the explosion of an
idea across mediums - I did what any self-respecting seven year-old
senior Art Director would do. I blew it up with the help of the
explosives expert from the Matrix trilogy, and filmed the entire mess
using an ultra high-speed camera.
A prince and a bogan walk into a bar...
I just thought it'd be funny to film them. Next thing you know 100,000 people are thinking it's pretty funny too. This clip explains why we did it and the video that went viral is here.
MINI Problem
Generate test drives in Malasia
SOLUTION
Invite people to come and ‘Feel the Excitement’ of a test drive using a special fur covered MINI, the MINI Fury.
MINI I.D.
The One Centre Viral.
Directed by Ben West - DOLL
Art Director - Dave Henderson
Copywriter - Phil Shearer
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