"Say hello to my little friend." Part II
This Polaroid photography session was completely spontaneous and therefore perfect for the medium. As is the case since about 2005; the film we had was so old it almost refused to develop, and it was some 8 shots in that Mr Meat appeared - sitting so snappily dressed, amongst the brown matt that proceeded him.
Made in collaboration with a legendary girl - known to a select few as 'the Clash playing hair dresser coat-check bandit.'
Snoop Dogg and Terry Richardson crash my little FFFFound party.
- true story -
Today just seemed like any other ordinary day.
Then suddenly, right next to some children playing,
^ Nice to have ZAP on board too.Going ape on a brief.
The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment. This piece, designed to be placed anywhere there is a line up, spoke to Telstra's NEXT G high-speed broadband service.
Art Direction / / Typography / / Graphic design
BULA is a European and North American ski hat and accessorie brand, they'd lost relevance with their target market and were floundering. These ads were for North America ski-press, which is full of blue and white ski photos and as you'd imagine, the green really popped - not to mention Mr Ball's patented; naked youthful enthusiasm. They certainly struck a cord with some people, most notably POWDER Magazine (the Vogue of skiing) who asked us if we'd like their (much coveted) back page.
Virtual high-five baby Bula is back.
Photography by Gordon Ball.
Before and After: NOMIS
Dated BC snowboard brand NOMIS, takes a teaspoon of cement and hardens up in the Big Apple, finding the new season palette in and around Soho and the High Line all shot by Gordon Ball. My mate Oli is in there now, re-designing their line, evolving their product and the brand for the better.
"Say hello to my little friend."
I use my little arrow curser friend here in presentations, mostly to denote interactive actions. Sometimes when he presents points he gets a bit cheeky, but I keep my eye on him.
Interesting use of the curser for a crowd sourcing video here.
2002 Advertising Effectiveness Awards Poster.
Copy - Ash Paterson. FILE UNDER: An oldy, but a goody.
COLAB#2009 RINZEN + Ogilvy
These decals are the results of a local relevance brief
that came across my desk a few years ago. A great chance to collaborate with
the outstanding talent pool of RINZEN, who head up an all Australian cast
of illustrators, contracted to illuminate their home towns for Amex.
The Powerpoint Doc and how to swing it - part 03
DISTILLING INFORMATION DOWN, ALLOWS CENTRAL IDEAS AND CONCEPTS TO RISE UP.
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