BULA is a European and North American ski hat and accessorie brand, they'd lost relevance with their target market and were floundering. These ads were for North America ski-press, which is full of blue and white ski photos and as you'd imagine, the green really popped - not to mention Mr Ball's patented; naked youthful enthusiasm. They certainly struck a cord with some people, most notably POWDER Magazine (the Vogue of skiing) who asked us if we'd like their (much coveted) back page.
Virtual high-five baby Bula is back.
Photography by Gordon Ball.
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