Beer Evangelists

 

PROBLEM 

Educate Singaporean beer drinkers about the country’s inaugural craft-beer Archipelago. 

Brewed in Singapore’s pre-war brewery and customised to the local palette using local spices and traditional methods.

SOLUTION  
Beer evangelists.
Teams of method actors would be dressed like Seventh Day Adventists - clean shaven, black pants, white shirt and black ties. These beer evangelists would ‘door knock’ on Sundays around Singapore. Asking to speak to the man of the house, they would spread the ‘good word’ of the first Craft Beer made for Singapore. Offer a tasting in the home and bid them good day, leaving some quality literature and a six pack.