The Award winning integrated-campaign 'Old Models,' was built to introduce a new boutique Sydney agency - The One Centre. A great exercise in story-telling, that grew a life of it's own when the public took over, morphing the discussion into an argument about ageism in modern media. The arresting 'new model agency' message was certainly not lost on everyone, and we began relationships with brands like AUDI, Amercan Express, Lenscrafters, McDonalds and Drambuie.
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